ALISON NELSON’S CHOCOLATE BAR, THE AWARD-WINNING, NEW YORK-BASED CHAIN OF CUTTING-EDGE GOURMET COCOA EMPORIUMS, LAUNCHES THE FIRST OF 22 PREMIUM CHOCOLATE RESTAURANTS IN PAKISTAN THROUGH PARTNERHIP WITH HFK PVT LTD. THE RESTAURANT DEBUTS FRIDAY, 8 FEB 2013 WITH SPECTACULAR GRAND OPENING EVENT. THE FIRST AMERICAN CHOCOLATE BRAND TO FULLY ESTABLISH A LUXURY CHOCOLATE DESTINATION, SAVORY RESTAURANT LOUNGE & PREMIUM CHOCOLATE FACTORY WITHIN EMERGING MARKET OF PAKISTAN; WILL TARGET UNTAPPED CONSUMER MARKETS.

LAHORE, PAKISTAN (8 FEBRUARY 2013) In celebration of its Twelfth anniversary, Alison Nelson’s Chocolate Bar, New York City’s candy store for grown-ups offering cosmopolitan luxury through high fashion collections and unique inspirations announced today the grand opening of its premiere retail destination located at Z Block DHA in Lahore, Pakistan. In partnership with HFK PVT. LTD, the ten-year deal will bring as many as 22 Chocolate Bar’s to the region of Pakistan. The move is part of an aggressive expansion plan to bring the luxury retailer into new global settings and previously untapped markets. Since 2007, 22 Middle East stores have been licensed with a series of international partnerships in territories that include Kingdom of Bahrain, Cyprus, Egypt, Jordan, Kuwait, Lebanon, Saudi Arabia, Oman, Qatar, United Arab Emirates and now Pakistan. It follows a dramatic domestic plan to launch flagship locations in the style and manner of Chocolate Bar Pakistan in the United States cities of New York, Los Angeles, Chicago, Miami and Texas.   CHOCOLATE BAR: Uptown sophistication, downtown soul and sleek new dining destination incorporates the best of fashion, art, style and food into a rich atmosphere that is fresh and inviting, playful and serene, eclectic and chic. Crafted with a nod to the ever-changing caprices of fashion and the inventiveness, Chocolate Bar Pakistan adds mischief to manners with its modern take on high-society savoir-faire. If it’s time to introduce a new location to your cultural repertoire, look no further than the artfully curated interior and equally enticing savory menu at Chocolate Bar Pakistan. The boutique’s dazzling menu includes authentic New York Egg Creams, rich coffee, fine teas, nine kinds of iced and hot chocolates and pastries with a full restaurant and savory menu. Decadent confections are available for everything from corporate gifts to personalized wedding and party favors. Online orders are available allowing visitors to order a host of scrumptious items including truffles, chocolate bars, hot chocolate, tea and more. Chocolate Bar, a cozy but cosmopolitan sweet ship has broken chocolate out of its stuffy Valentine mold and inspired the notion that this cherished treat can be fun, unfussy and possess more than a dash of decadence. Fully devoted to reviving the nostalgia-influenced confections that once graced the tables of the World’s Fair, Automats, Boardwalks and dime-store candy shops, carnivals and diners of yesteryear, the brand continues to churn out retro-reconfigured favourites using only the freshest ingredients and highest quality. The future is now and chocolate is the life of the party! All aspects of youth culture, from punk rock to mod fashion, luxury and graphic design are prevalent in this season’s provocative collection. Not a substance to be treated with reserve, it’s a slightly sweet-bitter-caffeinated, completely legal party enhancer. It’s serious brew. At Chocolate Bar the world of cosmopolitan cocoa is filled with swinging sugar soirees. Eat more chocolate! Visit: www.chocolatebarnyc.com

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  LOCATIONS: Chocolate Bar New York (U.S.A.) | Chocolate Bar New Jersey (U.S.A.) | Chocolate Bar Dubai ~ Dubai Mall, Mall of The Emirates, Mercato Mall, Mirdif City Centre Mall (U.A.E.) | Chocolate Bar Abu Dhabi (U.A.E.) | Chocolate Bar Doha (Qatar) | Chocolate Bar Lahore (Pakistan) | Chocolate Bar Emporium Melbourne (Australia)